Cousins: an Onion Ring branding exploration rooted in family tradition and shared moments. The unique branding is inspired by a cherished family story that has become a daily quote: “In this family we share our onion rings.” More than a joke, Cousins is a testament to celebrating family.
Cousins Onion Rings brings together family, design, and of course fried onions. I was to make 8 different design styles that each incorporated the Cousins Onion Ring brand - from minimalist and modern to handwritten and Memphis, this brand got to see what it could look like in any world. After many different logos I found the brand worked with many of these different aesthetics. In light of the brands motto I took to it and decided to explore this multiple branding aesthetics with multiple applications- because in this business we share our design aesthetics. Through the lens of design exploration, the brand evolves from a simple family joke to a visually dynamic representation of the important values. Each design style contributes to making Cousins Onion Rings a delicious blend of tradition and innovation.
